Finance Guide

Profit Margin โ€” The Most Important Business Metric

By CalcHub Pro  ยท  April 25, 2026  ยท  5 min read

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Overview

Profit margin tells you what percentage of revenue becomes profit. A business with high revenue but low margins can still fail.

The Formula

Gross Margin = (Revenue โˆ’ COGS) รท Revenue ร— 100

Standard formula used by professionals worldwide

Worked Example

Step-by-step

Revenue 100,000 | Cost 60,000 โ†’ Profit 40,000 โ†’ Margin 40%

Key Concepts

Privacy and Security

Frequently Asked Questions

Good profit margin?

Retail 5-20%. Software 60-80%. Services 20-50%.

Markup vs margin?

Markup on cost price. Margin on selling price. 50% markup is not 50% margin.

How to improve margin?

Reduce costs, increase prices, or sell higher-margin products.

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